Web Design & Local SEO for Calgary Home Service & Trade Businesses

Q: How long does it take to build a website for a Calgary business?

Most of our Calgary clients launch their websites within 3–5 weeks, depending on the size and complexity of the project. A small business website with a few pages can be completed faster, while a custom eCommerce or service-based site may take longer. Our team keeps communication clear and timelines realistic — no surprises.

Q: Do you offer e-commerce web design in Calgary?

Absolutely. We build eCommerce websites on WooCommerce with conversion-focused product pages, clean navigation, and fast checkout experiences.

Q: Do you include local SEO with web design?

Yes. We include on-page SEO, technical best practices, and Google Business Profile guidance with every build. For competitive industries, our ongoing Calgary SEO services help strengthen authority and improve local rankings.

More Calls. More Booked Jobs. Steady Local Growth.

We help Calgary plumbers, HVAC companies, electricians, roofers, and contractors turn website visitors into real inquiries. Our high-converting websites and local SEO strategies are built around one goal: consistent calls and booked jobs from the areas you actually serve.

(587) 602-9832

If You Run a Calgary Home Service or Trade Business, This Is Built for You

If you’re looking for a Calgary web design and local SEO partner that cares about booked jobs — not vanity metrics — you’re in the right place.

At Luminary, we work with plumbers, HVAC companies, electricians, roofers, restoration companies, and contractors across Calgary. We build fast, mobile-first websites designed to do one thing well: generate calls and quote requests.

We live and work here. We understand how people search when they need a service fast — whether that’s in Seton, Mahogany, Tuscany, Evanston, Downtown, or the Southwest. When someone types “emergency plumber Calgary” or “roof repair near me,” your site needs to show up and convert quickly. Our focus is simple:

✔ Clear messaging.
✔ Fast performance.
✔ Conversion paths that turn local traffic into real jobs.

Expert digital marketing agency in Calgary delivering measurable results

What a Calgary Web Design & SEO Partner Should Actually Do for Trades

For home service businesses, a website isn’t a brochure — it’s a lead machine.

A proper Calgary web design and local SEO strategy should:

Structure service pages around real search intent (not generic content)
Highlight service areas clearly (so you rank in the neighborhoods you serve)
Load fast on mobile (because most service searches happen on phones)
Make it easy to call, request a quote, or book immediately
Build trust fast with reviews, proof, and clear guarantees
Lay strong local SEO foundations so Google understands your services

This isn’t about looking “modern.” It’s about winning the call.

One contractor told us:
“I don’t need a prettier website. I need more jobs.”

So we simplified the navigation, made services obvious, tightened the service-area targeting, improved mobile speed, and streamlined the quote request flow.

The result? More qualified calls. More booked jobs. Less wasted traffic.

Calgary Web Design Services Built to Generate Leads

There’s no shortage of web design companies in Calgary. Some sell a template with a logo swap. Some sell “branding workshops” that never turn into results. We sit in the sweet spot: custom WordPress websites engineered for performance, scalability, and local visibility.

Custom WordPress Web Design (Calgary)

Strategy, UX, copy support, and development aligned to your goals—so your site looks great and converts.

Website Redesigns + Migrations

Modernize the look, improve speed and usability, and protect the SEO equity you’ve already earned.

E‑commerce Web Design (WooCommerce or Shopify)

Product pages, checkout clarity, trust elements, and tracking built in—because “pretty” doesn’t pay the bills.

Conversion + Local SEO Setup

On-page SEO, service-area targeting, schema basics, call tracking, forms, and analytics—so you can measure ROI instead of guessing.

Canadian Hosting + Website Care Plans

Security, updates, backups, and performance tuning—with real support from people who know your site.

What’s Included?

Every project is a little different, but most builds include:

A clear site plan (pages, navigation, and conversion paths)
Custom design and mobile-first layout
WordPress build + a clean, easy editing experience
On-page SEO essentials (titles, headings, internal linking guidance)
Technical SEO basics (indexation checks, speed foundation, schema basics where relevant)
Lead capture setup (forms, click-to-call, booking/quote flow)
Analytics + conversion tracking (so you can see what’s working)
Launch checklist + post-launch support options

If you need deeper help—like full copywriting, local landing pages, ongoing SEO, or CRM integrations—we’ll map that out upfront.

Mobile‑First Design That Works in the Real World

Ever tried to book a service on your phone while walking down Stephen Avenue, riding the C‑Train, or standing in a driveway on a job site? Tiny buttons and slow pages cost you customers.

We build mobile-first because that’s how most people in Calgary will meet your business.

What “mobile-first” means in practice

Fast load times on real devices (not just desktop scores)
Thumb-friendly navigation and easy forms
Clean layouts built for readability and trust
Strong Core Web Vitals foundations
Built-in analytics so you know what’s converting

Our Web Design Process (Clear, Collaborative, No Chaos)

1 Discover what you actually need

We start with a real conversation (coffee optional, but encouraged). We dig into your goals, ideal customers, competitors, and what success looks like in Calgary. We’ll push back when needed—because a “yes” that doesn’t convert is expensive.

2 Design and build that makes sense

You’ll see progress step-by-step. Our designers and developers work together in real time, which means fewer delays and fewer surprises. What you approve is what gets built.

3 Launch and ongoing support

After launch, we monitor performance, fix friction points, and keep the site secure and fast. Our Website Care Plans (from $100/month) include updates, backups, security monitoring, and content tweaks—with no lock-in.

Real Results for Real Calgary Businesses

ResQ Pro Restoration: From Invisible to Indispensable in Drumheller

We rebuilt the site, created local service pages, and added emergency contact features. Results in 8 months:

Top rankings for key local searches
3× organic traffic
2 new technicians hired to meet demand

View All Case Studies

Client Success StoriesDiscover how Luminary Software has helped Calgary companies like yours grow their business.

VIEW ALL PROJECTS

Reliable Hosting + Website Care (So Your Site Stays Fast and Safe)

Canadian hosting that won’t let you down

Our Canadian cloud hosting keeps Calgary traffic fast. Unlike budget hosts that overload servers, we maintain limited client loads and performance-optimized setups.

Included options typically cover:

Daily backups and security monitoring
Performance tuning based on real usage data
On-demand content updates
Priority technical support

“After our third meeting, it was clear the Luminary team understood our business better than the previous designer we’d worked with for two years.”
– Shaiz Gill, Calgary Real Estate

Maintenance, security, and management

We don’t disappear after launch. Our care plans keep your site running smoothly year-round:

Regular updates and proactive monitoring
Speed improvements as your site grows
Content changes when you need them

Our clients stay with us for years because we treat websites like ongoing business tools, not one-time projects.

How Much Does Web Design Cost in Calgary?

Most Calgary small business websites land between $2,000 and $10,000+, depending on what you actually need.

What drives cost up (the honest list)

Custom design vs. template-based layout
Copywriting and messaging support (especially in competitive industries)
Number of service pages / service areas
Booking, quoting, memberships, or ecommerce functionality
SEO depth (basic setup vs. ongoing local SEO campaign)
Integrations (CRM, marketing automation, custom forms)

If your goal is leads, we’ll help you invest where it matters: speed, clarity, conversion paths, and pages that match search intent—without paying for fluff.

Calgary SEO That Helps You Get Found (and Get Calls)

We don’t sell “overnight rankings.” We focus on Calgary searches that lead to customers, then build a strategy that earns visibility over time.

Our Calgary SEO work typically includes:

Local keyword research based on how Calgarians actually search
On-page SEO (titles, headings, internal links, content structure)
Technical SEO essentials (indexing, speed, schema basics)
Google Business Profile optimization and local citations
Authority building (high-quality backlinks and local relevance)
Reporting focused on leads and ROI—not vanity charts

If your site is already built and you want rankings to catch up, we offer SEO as a standalone service too.

“After years of wasting money on SEO companies, working with Luminary was refreshingly honest. They set realistic expectations and then exceeded them.”
— James Wilson, Calgary Home Renovations

Why Calgary Businesses Choose Us

We intentionally take on a limited number of projects each year so clients get senior attention—not a revolving door.

300+ Canadian businesses served
Awards we’re proud of (results we’re prouder of)
Active in the local business community (Calgary Marketing Association, Okotoks Chamber of Commerce, Airdrie Regional Chamber of Commerce)
Supporters of Calgary Food Bank drives and local entrepreneurship events

“Working with Luminary was completely different from our previous web designer experiences. They actually listened, explained things clearly, and delivered a website that brings us business – not just empty compliments.” – Sarah J., Owner of Inglewood Fitness Studio

Blogs

How long does it take to build a website?

Most of our Calgary clients can expect their websites to be completed within 4-5 weeks, though this depends on the project scope. Simple business sites might be faster, while custom e-commerce platforms take longer. We’ve learned the hard way that rushing projects leads to problems down the road, so we’d rather give you realistic timelines upfront. Our project manager Tania will work with you to create a schedule that fits your business needs – especially important if you’re trying to launch before a busy season.

Can you fix my existing website?

Definitely! We see a lot of Calgary businesses with websites that look pretty but don’t actually bring in customers. We’ll evaluate what’s currently working (and what isn’t), then implement practical improvements. Last year, we helped a struggling restaurant on 17th Ave revamp their site to highlight their menu and reservation system. Their online bookings went up significantly, especially during the winter months when patio dining wasn’t an option.

How long does it take to build a website for a Calgary business?

Most of our Calgary clients launch their websites within 3–5 weeks, depending on the size and complexity of the project. A small business website with a few pages can be completed faster, while a custom eCommerce or service-based site may take longer. Our team keeps communication clear and timelines realistic — no surprises.

Do you provide SEO and digital marketing along with web design?

Yes. Every Luminary website is built SEO-ready — optimized for speed, mobile responsiveness, and search visibility. We also offer ongoing local SEO, Google Ads, and content marketing to help your Calgary business rank higher and generate qualified leads.

Do you offer support and maintenance after the website goes live?

Yes, we provide ongoing support, updates, and maintenance packages. From small content edits to plugin updates and performance monitoring, we ensure your website remains secure and up-to-date.

How much does web design cost in Calgary?

Most Calgary websites we build range from $2,000 to $10,000+, depending on pages, functionality, and content needs. We’ll quote a package aligned to your goals.

Do you offer e‑commerce web design in Calgary?

Absolutely. We build on WooCommerce with conversion‑focused product pages, clean navigation, and fast checkout.

Do you include local SEO with web design?

We bake in on‑page SEO, technical best practices, and Google Business Profile guidance. For competitive niches, our ongoing Calgary SEO services build authority and local rankings.

Let’s Talk About Your Website

Ready for a website that actually helps grow your business? Let’s start with a conversation.

No pushy sales tactics. No confusing jargon. No one-size-fits-all packages. Just honest advice about what will work best for your situation.